Cookies Policy

Cookies are small files that are installed on the hard drive or in the browser of the computer, tablet, smartphone or equivalent device with navigation functions through the Internet and help to, among others: customize the services of the owner of the web, facilitate navigation and usability through the same, obtain aggregate information of visitors to the web, enable the reproduction and display of multimedia content on the web itself, allow elements of interaction between the user and the web itself, enable security tools, and so on.

• Data: It is the information obtained by means of the user’s terminal equipment through the data storage and retrieval device (cookies or others). The data will be personal when it concerns information on identified or identifiable natural persons, in the terms established in Article 4 of the GDPR.
• Aggregate information: non-nominal information, typically numerical and for the purpose of providing statistical information.
• Terminal equipment: The device from which the user accesses the service, such as a personal computer, cell phone, tablet, etc., and from which the information is obtained.
• Publisher: responsible or owner of the website
• Third party: external entity, collaborator, service provider or related to the publisher, involved in the management of some cookies.
• Responsible for the cookie: the editor, manager, owner of the website or, in some cases, the third party.
• Browsing habits: trends shown by the user when browsing through a web page such as, for example, time spent visiting the page, parts visited, most frequent sections, origin of the visit, destination of the visit, among others.

According to the entity that manages it:

Own Cookies: these are those that are sent to the user’s terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.

Third-party cookies: are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through cookies.

Depending on the length of time they remain activated in the terminal equipment:

Session cookies: are those designed to collect and store data while the user accesses a web page. They are usually used to store information that only needs to be kept for the provision of the service requested by the user on a single occasion (for example, a list of products purchased) and disappear at the end of the session.

Persistent Cookies: are those in which the data remain stored in the terminal and can be accessed and processed for a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

Depending on the purpose for which the data obtained through cookies are processed:

Technical Cookies: are those that allow the user to navigate through a website, platform or application and the use of the different options or services that exist in it, including those that the publisher uses to enable the management and operation of the website and enable its functions and services, such as, for example, control traffic and data communication, identify the session, access parts of restricted access, remember the elements that make up an order, make the buying process of an order, manage the payment, control fraud linked to the security of the service, make the request for registration or participation in an event, count visits for the purpose of billing licenses of the software with which the service works (website, platform or application), use security features during navigation, store content for broadcasting videos or sound, enable dynamic content (for example, animation of loading a text or image) or share content through social networks. Also belonging to this category, due to their technical nature, are those cookies that allow the management, in the most efficient way possible, of the advertising spaces that, as another element of design or “layout” of the service offered to the user, the editor has included in a web page, application or platform based on criteria such as the edited content, without collecting information from users for other purposes, such as personalizing that advertising content or other content.

Preference or personalization cookies: these are cookies that allow information to be remembered so that the user can access the service with certain characteristics that may differentiate his or her experience from that of other users, such as, for example, the language, the number of results to display when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which he or she accesses the service, etc.

Analysis or measurement cookies: these cookies allow the party responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked, including the quantification of the impact of advertisements. The information collected through this type of cookies is used in the measurement of the activity of the websites, application or platform, in order to introduce improvements based on the analysis of the usage data made by the users of the service.

Advertising Cookies: are those that allow the management, in the most effective way possible, of advertising spaces that, where appropriate, the publisher has included on a website, application or platform from which it provides the requested service based on criteria such as the edited content or the frequency at which the ad is displayed.

Behavioral advertising cookies: are those that allow the management, in the most effective way possible, of advertising spaces that, where appropriate, the editor has included on a website, application or platform from which it provides the requested service. These cookies store information on user behavior obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on the same.